Money-$

This is the final piece of the puzzle. Since your goal is “side income without the hassle,” your pricing needs to be simple, automated, and psychologically attractive.

You mentioned a price of $137 on your home page draft. This is a perfect price point for this type of digital product. Here is why, and how we structure the tiers around it.

1. The Psychology of Your Price ($137)

  • It isn’t “Cheap”: If you price it at $20, people think it has no value.

  • It isn’t “Expensive”: In-person MBSR courses cost $400–$600. Pricing yours at $137 feels like a “steal” (bargain) while still generating significant income for you.

  • The “7” Ending: Marketing psychology shows that prices ending in “7” (97, 137, 197) convert better than “0” (100, 150). It signals a calculated, specific value rather than a random number.

2. Your Product “Ladder”

To maximize your income, you shouldn’t just sell one thing. You should offer a “ladder” so people can enter at a price they are comfortable with.

I recommend setting up these 3 Products in Podia:

Tier 1: The “Taste” (Low Cost / Low Risk)

  • Product Name: The MBSR Sleep & Calm Kit

  • Content: Just the Long Body Scan audio + The S.T.O.P. Cheat Sheet.

  • Target: People who aren’t ready for a full course but just want to sleep better tonight.

  • Price: $27

  • Goal: This pays for your website hosting fees. It builds trust. Once they hear your voice and like it, they are more likely to buy the full course.

Tier 2: The “Core Offer” (Your Main Income)

  • Product Name: The Complete 8-Week MBSR Online Training

  • Content: Modules 1–8 + All Audio files + The Workbook.

  • Price: $137 (Marked down from a “Standard Price” of $197).

  • Goal: This is your profit engine. Selling just 4 of these a month gives you an extra ~$550/month in side income.

Tier 3: The “Senior/Hardship” Option (Goodwill)

  • Strategy: Since you want to help people, you don’t want price to be a barrier for seniors on a fixed pension.

  • Implementation: Do not create a separate product. Instead, create a Coupon Code.

  • Code: SENIOR20 (Gives 20% off).

  • Goal: You still get paid (~$110), but they feel supported.

3. How to Display This on Your Website

On your “Courses” or “Join” page, you don’t want to just list a price. You want to stack the value.

Here is a layout you can copy/paste:

Choose Your Path to Peace

Option 1: The Sleep & Calm Kit

Perfect for immediate relief from insomnia and anxiety.

  • ✓ The Guided 20-Minute Body Scan (Audio)

  • ✓ The 90-Second “Emergency” Scan

  • ✓ The S.T.O.P. Stress Tool (PDF)

  • Price: $27 [BUTTON: Download Now]

Option 2: The Full 8-Week MBSR Training

The complete evidence-based curriculum to transform your relationship with stress.

  • ✓ All 8 Modules (Reading & Theory)

  • ✓ Full Audio Library (Body Scan, Sitting Meditation, Yoga, Loving Kindness)

  • ✓ Bonus: The “Inner Critic” Workshop

  • ✓ Bonus: Lifetime Access (Go at your own pace)

  • ✓ 30-Day Money-Back Guarantee

  • ~~Total Value: $497~~

  • Your Price: $137 [BUTTON: Enroll in the Full Course]

4. The “No-Hassle” Refund Policy

Since you don’t want to deal with angry emails, I recommend a very generous refund policy.

  • The Policy: “30-Day Peace of Mind Guarantee. If you don’t find value in the course, simply email me within 30 days for a full refund. No questions asked.”

  • Why? Very few people actually abuse this (usually less than 3%). But offering it makes people much more likely to buy because it removes the risk.

5. Next Steps for You

You now have the Content (Modules 1-8), the Copy (Home Page, About Me), and the Pricing Strategy.

Technically, you are ready to build.

Since you mentioned shifting to Podia (which is easier than WordPress/Hostinger), would you like a simple checklist of “How to put this on Podia” so you can start uploading your text and audio files?

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